Modular beauty brand, VP Growth (Contract)
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Seed-stage brand looking to redefine their category by remixing raw ingredients to offer 'beauty recipes' based on skin type and skin goals.
- Developed brand proposition and narrative
- Defined SKU mix / product bundles, wireframed and oversaw the build and launch of a new site
- Wrote investor deck and supported founding team with fundraising strategy
- Negotiated initial wholesale deal for London pop-up and oversaw UK launch