Co-founder & CEO, Nuanced
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Nuanced was the first womenswear brand built entirely around its customers, underpinned by an end-to-end consumer to manufacture model.
Full stack, we combined a conversational app that sorted users into homogenous ‘style communities’ with machine learning that encoded the taste of each community to inform in-house production.
I decided to stop working on the company after making our first hire, but before closing our first round. I wrote about my decision here.